---
title: Plenos | plenos & Chemson
---

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![Chemson_Webdesign_iPhone](https://www.plenos.at/hs-fs/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/Chemson_Webdesign_iPhone.jpg?width=2083&name=Chemson_Webdesign_iPhone.jpg "Chemson_Webdesign_iPhone")

# Chemson

Wie man die internationale Kompetenzführerschaft anpeilt.

 

### Das Ziel

Relaunch des Markenauftritts von Chemson, dem weltweit führenden Hersteller von polymeren Additiven. Klare Positionierung des Unternehmens als Innovationsführer für die Kunststoff verarbeitende Industrie. Das Portfolio umfasst unter anderem Stabilisatoren für Produkte wie pflegeleichte Fensterprofile, widerstandsfähige PVC-Rohre, KFZBordnetz- Systeme, hauchdünne Verpackungsfolien und innovative Bodenbeläge.

![Chemson_Webdesign](https://www.plenos.at/hs-fs/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/Chemson_Webdesign.jpg?width=3543&name=Chemson_Webdesign.jpg "Chemson_Webdesign")

### Die Lösung

Nach eingehender Markt-Analyse und genauem Mitbewerbs-Check wurden Kommunikationsschwerpunkte definiert, die entsprechendes Differenzierungspotential bieten. Es wird dabei ein klarer Fokus auf die Markenwerte "Lösungsorientiertheit, Nähe, Innovationskraft und Verantwortung“ gelegt. Der Relaunch umfasst alle Kommunikationskanäle vom Messeauftritt bis hin zur Website.

![Chemson_K2016_03](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/Chemson_K2016_03.jpg)

![](https://cdn2.hubspot.net/hubfs/3842749/Backgrounds%20/search.svg)

![Chemson_K2016_03](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/Chemson_K2016_03.jpg)

![DSC00086](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/DSC00086.jpg)

![](https://cdn2.hubspot.net/hubfs/3842749/Backgrounds%20/search.svg)

![DSC00086](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/DSC00086.jpg)

![DSC00093](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/DSC00093.jpg)

![](https://cdn2.hubspot.net/hubfs/3842749/Backgrounds%20/search.svg)

![DSC00093](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/DSC00093.jpg)

![DSC00082](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/DSC00082.jpg)

![](https://cdn2.hubspot.net/hubfs/3842749/Backgrounds%20/search.svg)

![DSC00082](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/DSC00082.jpg)

![DSC00083](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/DSC00083.jpg)

![](https://cdn2.hubspot.net/hubfs/3842749/Backgrounds%20/search.svg)

![DSC00083](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/DSC00083.jpg)

![DSC00080](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/DSC00080.jpg)

![](https://cdn2.hubspot.net/hubfs/3842749/Backgrounds%20/search.svg)

![DSC00080](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/DSC00080.jpg)

![DSC00081](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/DSC00081.jpg)

![](https://cdn2.hubspot.net/hubfs/3842749/Backgrounds%20/search.svg)

![DSC00081](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/DSC00081.jpg)

![DSC00084](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/DSC00084.jpg)

![](https://cdn2.hubspot.net/hubfs/3842749/Backgrounds%20/search.svg)

![DSC00084](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/DSC00084.jpg)

![DSC00088](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/DSC00088.jpg)

![](https://cdn2.hubspot.net/hubfs/3842749/Backgrounds%20/search.svg)

![DSC00088](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/DSC00088.jpg)

![Chemson_Weltkarte](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/Chemson_Weltkarte.jpg)

![](https://cdn2.hubspot.net/hubfs/3842749/Backgrounds%20/search.svg)

![Chemson_Weltkarte](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/Chemson_Weltkarte.jpg)

![Chemson_Fragezeichen](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/Chemson_Fragezeichen.jpg)

![](https://cdn2.hubspot.net/hubfs/3842749/Backgrounds%20/search.svg)

![Chemson_Fragezeichen](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/Chemson_Fragezeichen.jpg)

![Chemson_Webdesign](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/Chemson_Webdesign.jpg)

![](https://cdn2.hubspot.net/hubfs/3842749/Backgrounds%20/search.svg)

![Chemson_Webdesign](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/Chemson_Webdesign.jpg)

![Chemson_ThankYou](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/Chemson_ThankYou.jpg)

![](https://cdn2.hubspot.net/hubfs/3842749/Backgrounds%20/search.svg)

![Chemson_ThankYou](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/Chemson_ThankYou.jpg)

![Chemson_Webdesign_iPhone](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/Chemson_Webdesign_iPhone.jpg)

![](https://cdn2.hubspot.net/hubfs/3842749/Backgrounds%20/search.svg)

![Chemson_Webdesign_iPhone](https://www.plenos.at/hubfs/Website-Fotos/Success%20Stories/Brand%20Management/Chemson/Chemson_Webdesign_iPhone.jpg)

![](https://cdn2.hubspot.net/hubfs/3842749/Pack%202/cross.svg)

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